About

Boomerang Vet combines expertise in database marketing with proven best practices in reminder and preventive care strategies to help veterinarians provide the highest level of care to the pets they treat. For 13 years, we’ve partnered with practices to improve preventive care compliance and increase client visits, ultimately resulting in improved financial performance.

At the helm of this operation is Hank Swartz, DVM, MBA co-founder of Boomerang Vet, as well as Veterinary Metrics, which later became ThinkPets.
During this tenure, Dr. Swartz was privy to industry leading practice analytics and insights from program implementation in hundreds of hospitals. This experience revealed the essential elements for consistently effective practice growth strategies. As a result, Dr. Swartz is the foremost industry authority in the practice growth areas of reminder performance, preventive care compliance, and staff training.

Animal Health Career Summary

Practice Growth Expertise

Prior to Boomerang Vet, Dr. Swartz co-founded Veterinary Metrics where he served as chief consultant for eleven years. Vet Metrics possessed the industry’s most extensive database of practice performance metrics and client compliance behaviors. This experience revealed consistently effective practice growth strategies. As a result Dr Swartz is the foremost industry authority in the practice growth areas of internal marketing, reminder performance, client compliance, staff training and program implementation. These methodologies are proven sustainable and most importantly are reproducible and transferrable across all general practices.

Industry Accomplishments and Positions

Dr. Hank Swartz is a veterinarian with 23 years experience in animal health industry in the areas of sales, marketing, consulting, and business development. He has been published multiple times in veterinary journals and websites, and conducted numerous national, regional and local continuing education presentations on the topics of compliance improvement, wellness strategies, internal marketing and Internet applications. Most recently, Dr Swartz created the training and implementation materials for the 2011 Catalyst program and in 2014 authored the Implementation Guide for Boehringer Ingelheim’s Have We Seen Your Cat Lately (HWSYCL) program. His industry career included positions with Hills Pet Nutrition, VetMedCenter with Dr. Larry Tilley and IDEXX Labs.